미국 최대 신문사 USA Today, 팔란티어와 독자 데이터 분석 손잡다

HOME About Fuego --> Encyclo --> Subscribe Archives Foundation Reports Storyboard LATEST STORY A new book looks at how AI is rewiring the newsroom, for better and worse Business Models Mobile & Apps Audience & Social Aggregation & Discovery Reporting & Production ABOUT SUBSCRIBE Business Models Mobile & Apps Audience & Social Aggregation & Discovery Reporting & Production Encyclo --> Translations Fuego --> Aug. 6, 2026, 4:58 p.m. Business Models --> 0 --> --> America's largest newspaper chain, USA Today Co., partners with Palantir to analyze audience data as search traffic falls LINK : irp.cdn-website.com ➚ | Posted by : Hanaa' Tameez | August 6, 2026 USA Today Co. has made a deal with software company Palantir to analyze and monetize user behavior, the company announced on Thursday. In its Q2 earnings call Thursday morning, USA Today Co. chairman and CEO Mike Reed told investors he expects the partnership to "strengthen how we collect, connect and activate audience data to drive more effective and faster monetization across our platform." "Every visit, every session, and every moment of attention creates a signal," Reed said. "When we connect those signals, they become actionable intelligence that allows us to engage users more effectively and monetize those relationships faster and at much greater value. The work our team is doing with Palantir is a direct extension of this strategy. We are applying Palantir's AI-powered platform to one of the largest opportunities in front of us, converting the sheer scale of our audience into known, orchestrated first-party relationships, because that is what turns our reach into sustainable, higher value revenue." RELATED ARTICLE Even The New York Times "isn't immune" to declining search traffic — one reason it's leaning into video Hanaa' Tameez August 5, 2026 USA Today Co. owns more than 200 local newspapers in the United States, along with its national daily USA Today. The partnership with Palantir comes as search traffic continues to fall — a challenge faced by publications around the world, and one The New York Times mentioned in its own earnings report Wednesday. USA Today Co. reported 158 million unique visitors in the second quarter of the year, down from 180 million in the first quarter. This decline "does not reflect lower demand for the content," said Kristin Roberts, president of USA Today Media. "What it reflects is lower referrals from traditional search because of those consumer discovery changes that we're seeing and witnessing." Palantir has been the subject of controversy in recent months for providing its technology to Immigration and Customs Enforcement (ICE), the U.S. Department of Defense , and the Israeli military . The company's co-founder and chairman is Peter Thiel, the billionaire entrepreneur who funded Hulk Hogan's defamation lawsuit against Gawker, leading to the publication's ultimate bankruptcy and closure. USA Today Co. isn't the only media company to enlist Palantir's services. Axel Springer — which owns Business Insider, Politico, Bild, and The Telegraph — and Fox News have also partnered with Palantir for its data intelligence tools. Thomson Reuters also supplies data to Palantir, which had been used by ICE, 404 Media reported in March. "It's important to note all of our data remains our data," Reed told investors. "It's really just leveraging this incredible AI and software that Palantir has to allow us to move so much faster and to be so much smarter with the data we have today. And…take a lot of the anonymous interactions we have today and turn those into known relationships…The more known relationships we have, the more data we create, the more signals we create, the more actionable intelligence we have." Roberts told USA Today Co. employees in an email Thursday that the Palantir partnership could result in "better recommendations and offers based on what people actually care about" and "smarter subscription and advertising experiences" for consumers and subscribers. "USA TODAY Co. complies with applicable data protection and privacy laws and maintains strong standards for data security and governance," the company said in a statement to Nieman Lab. "We require this of our vendors and partners as well, reflecting our belief that safeguarding protected personal information is essential to our business and the audiences we serve. Our editorial decisions remain independent and are guided by our longstanding journalistic standards and ethics policies ." Roberts noted that World Cup coverage across USA Today's network "generated 97 million pageviews, with search driving nearly 65% of that traffic. That reinforces an important point — when content meets a real and urgent need — search still delivers. But we are not building our future on search, even in our strongest categories. Great content still finds an audience, and our opportunity moving forward is to ensure that our distribution tactics keep pace with the way readers and viewers want to consume content in digital spaces." "I can see a day where we turn off scraping or making our content available for the [search engine links]," Reed said. "We're actually more hopeful that we can be proactive with Google in negotiating a fair licensing deal. That would be our preferred path — to have our content appear both in traditional search as well as in AI summaries. But if we have to cut them off and block them in order to get to a deal, then we'll do that for sure." Read the full earnings report here . Adobe Stock Show tags Hide tags Show comments / Leave a comment Hide comments --> Gannett Palantir USA Today Co. Comments are closed. 0 0 Aug. 6, 2026, 12:01 p.m. Grokipedia, Elon Musk's anti-woke AI Wikipedia, seems to have stopped updating in April LINK : www.lawfaremedia.org ➚ | Posted by : Laura Hazard Owen | August 6, 2026 Elon Musk launched Grokipedia last October as an anti-woke, AI-powered Wikipedia. It is, Renée DiResta wrote for The Atlantic at the time , part of "an escalating campaign to discredit Wikipedia and reshape what counts as a reliable source of basic information in the age of AI." Grokipedia allows humans to suggest edits, but Columbia's Tow Center for Digital Journalism found in February that the tool was increasingly editing itself. "Grok-supplied edits spiked in December and have overtaken human submitters, making up more than three-quarters of the suggestions," Tow Center fellow C.J. Robinson wrote . Now, though, it appears that Grokipedia isn't being edited at all. "The encyclopedia stopped editing itself and processing suggested edits from humans," DiResta and the Stanford Cyber Policy Center Ronald Robertson wrote for Lawfare this week . "As far as we can tell, no entry has changed in more than three months." That matters, they say, because people actually use Grokipedia, and AI systems, especially ChatGPT, rely on its content: The significance here extends beyond one internet encyclopedia. Grokipedia is not just a small xAI side project. The web traffic analytics firm Similarweb estimates that Grokipedia received 6.7 million visits in June 2026 and ranked 11,022nd among websites globally — substantial reach for a site launched less than a year earlier. Individual high-profile entries command significant readership: Grokipedia’s page-statistics API — which serves per-article view counts that are not displayed on the front-end website — records over 83 million views for President Obama and 16 million lifetime views for its Musk entry since October 2025. Grokipedia’s contents also do not remain confined to Grokipedia. An Ahrefs analysis published in March 2026 found the site surfacing in roughly 356,000 citations across AI systems — most often in ChatGPT and Google’s AI Mode, and at lower volumes in Gemini, Copilot, and AI Overviews. That remains a small fraction of Wikipedia’s roughly 25 million such citations, but it is not trivial. A reference work whose contents are silently f