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OpenAI hires Patreon co-founder Sam Yam to lead a new Creator Product division Matthias Bastian View the LinkedIn Profile of Matthias Bastian Sep 23, 2026 OpenAI is building new tools for creators as its AI models get better at generating text, images, audio, and video. The company hired Sam Yam , co-founder of Patreon, to lead a new "Creator Product" division. The relationship between AI companies and creators has been strained for years, with many creatives seeing generative AI as a direct threat, from models trained on copyrighted content to automated production undercutting their work. Yam addressed the friction head-on, saying human creativity remains "paramount" and that creators have the power to "shape culture" and "unite diverse communities." At the same time, he sees potential in using AI as a creative tool. "I'm looking forward to bringing many more of their ideas to life," Yam writes. Yam is leaving Patreon after more than 13 years. He's bringing Drew Rowny and Shannon Ma with him, Patreon's former heads of product and engineering. The team will build tools Yam called "critically valuable" for creators and their communities. A first look could come at OpenAI DevDay next week. Ad Ad AI News Without the Hype – Curated by Humans Subscribe to THE DECODER for ad-free reading, a weekly AI newsletter, our exclusive "AI Radar" frontier report six times a year, full archive access, and access to our comment section. Subscribe now Source: via X Ask about this article… Search