챗GPT, 무료 요금제 대상으로 광고 도입 테스트

Ads in ChatGPT Updated: 15 days ago Ads are currently only being tested in the US and may change as testing expands. We’re beginning to test ads in ChatGPT in the US. Ads may appear for users on the Free and Go plans. Plus, Pro, Business, Enterprise, and Edu accounts will not have ads. During our test, we will not show ads in accounts where the user tells us or we predict that they are under 18. General FAQs Why are you testing ads in ChatGPT? ChatGPT is used by hundreds of millions of people for learning, work, and everyday decisions. Keeping the Free and Go plans fast and reliable requires significant infrastructure and ongoing investment. Ads can help support broader access to ChatGPT and continued investment in the product—without changing how ChatGPT works or what users expect from the experience. When will ads be available in ChatGPT? We’re beginning this test in the US on February 9, 2026. We’re taking a deliberate, phased approach and will expand gradually as we learn from real-world use and feedback. If you’re eligible for the test, you’ll see clear in-product information. Who will see ads? We’re beginning to test ads in ChatGPT in the US. Ads may appear for users on the Free and Go plans. Plus, Pro, Business, Enterprise, and Edu accounts will not have ads. During our test, we will not show ads in accounts where the user tells us or we predict that they are under 18. For logged-out users, we have designed the experience to show ads that are appropriate for all ages since we do not have age information. Will Plus, Pro, Business, Enterprise, and Edu accounts have ads? No. Plus, Pro, Business, Enterprise, and Edu accounts will not have ads. Do ads influence the answers ChatGPT gives me? No. Ads do not influence ChatGPT’s answers. Ads run on separate systems from our chat model, and advertisers have no ability to shape, rank, or alter ChatGPT’s responses. Ads are separate and clearly labeled. Ads are paid placements, and seeing an ad doesn’t mean OpenAI endorses or recommends the advertiser or its products or services. When and where do ads appear? Ads can appear below the end of a response. Ads are clearly labeled as sponsored and visually separated from ChatGPT’s response. During this test, ads do not appear: In Temporary Chats When you’re logged out After you generate an image In the ChatGPT Atlas browser We’ll share updates if this changes. How do you decide which ad to show? We start with what’s being discussed in your current chat thread and match those topics to relevant ads submitted by advertisers. If you choose personalized ads, we may also use additional signals—like past chats and how you’ve interacted with ads—to make ads more relevant over time. How are ads ranked? If there are multiple eligible advertisers, we’ll select the one that is most relevant to your chat to show first. How many ads will I see at a time? During the test, you may see a single ad unit below a ChatGPT response when there’s a relevant match to your chat. That unit may feature one or more items from an advertiser. For longer conversations, we also consider overall context and user experience. Do you share my conversations with advertisers? No. We do not share your conversations with ChatGPT with advertisers, and we never sell your data to advertisers. Advertisers do not have access to your chats, chat history, memories, or personal details. Advertisers only receive aggregated, non-identifying information about how their ads perform, such as total views or clicks. If you choose to message an advertiser through an ad (for example, to ask questions while making a purchase decision), the advertiser will only see the messages you send them directly. Can I control my ads experience? Yes. You can control your ads experience, including whether your ads are personalized. Ad controls are available in Settings > Ad Controls or visit this link on web or iOS. You can: Turn off ad personalization at any time Dismiss ads and share feedback See why you’re being shown a particular ad Clear data used for ads at any time If you turn off ads personalization, you will still see ads based on the context of your current chat thread, but we won't use other chat threads, ads history or interests to inform the ads we show you. Ad controls are only available for Free and Go users in the US. Plus, Pro, Enterprise and Edu plans are ad-free and do not include ad controls. If you do not see Ads controls on your mobile app, please update to the latest version. Are memories and past chats used to personalize the ads I see? Starting in February, if ads personalization is turned on, ads will be personalized based on your chats and any context ChatGPT uses to respond to you. If memory is on, ChatGPT may save and use memories and reference recent chats when selecting an ad. You can manage your memory controls and ad personalization at any time in Settings. To chat without using or updating memory, use Temporary Chat. Learn more how memories work and how to control them here . Do my interactions with ads affect my ChatGPT memories? No. Actions like hiding, reporting, viewing, or clicking an ad do not get added to your ChatGPT memory. If you share an ad with ChatGPT via the “Ask ChatGPT” feature and ask questions about it, that conversation can be referenced in future chats if you have the “reference chat history” setting enabled. Will ads appear in sensitive or regulated chats? No. Ads are not eligible to appear near sensitive or regulated topics, including health, mental health, or politics. Will I see sensitive or regulated ads? No. Advertisers in sensitive or regulated verticals such as dating, health, financial services, or politics are excluded from advertising on ChatGPT at this time. Will minors see ads? Ads do not appear in accounts where someone tells us—or we predict—they are under 18. Will ads appear in Temporary Chats? Temporary Chats will not show ads. Will there be a way to not see ads? Yes. You can reduce or avoid ads in a few ways: Upgrade to an ad-free subscription plan (Plus or Pro) Choose a free, no-ads option with additional limits (fewer messages per day and no access to tools like images) Availability may vary by region and over time. Can I ask ChatGPT about the ad I’m seeing? By default, ChatGPT can’t see the ads shown to you. If you’d like to ask about a specific ad, tap the three-dot menu on the ad and select Ask ChatGPT . This shares the ad with ChatGPT so it can answer questions about it. Advertisers do not influence ChatGPT’s responses about ads that are shared in the chat. What information is shared with advertisers? For this early test, advertisers receive aggregated reporting such as views and clicks. We may explore additional measurement insights over time while continuing to protect user privacy. What user signals can be used to show ads? What is not used? Ads are shown using information that stays within ChatGPT to help make ads relevant and is not shared with advertisers. Depending your your settings, this can include: What you’re discussing in your current chat thread Basic context such as general location or language If you have Personalized Ads enabled, starting in February 2026 this can also include: Your current chat thread, including personalized model responses How you interact with ads (for example, ads you hide or engage with) Past chats and memory Advertisers never receive your chats, chat history, memories, name, email, precise location, IP address, or sensitive information (such as health, mental health, political topics). How long is ads data retained, and what happens if I clear it? If you delete your ads data, it’s no longer used to show you ads. That data is retained for up to 30 days before being removed from our servers. How can I report or hide an ad? Tap the three-dot menu on an ad: Use Hide ad if it isn’t relevant or you don’t want to see ads in that conversation. Hiding removes it from view and helps improve relevance. Use Report ad if