X, AI 도구 연동 위한 공식 MCP 서버 출시

X is making it easier for AI assistants like Claude, Cursor, Grok Build, and other MCP-compatible apps to connect directly to the platform through a new hosted MCP server. On Monday, the Elon Musk-owned social network unveiled a hosted Model Context Protocol (MCP) server that lets AI tools communicate with the X API using a user's own account permissions. MCP, for context, is an open standard that defines a common way for AI models to connect to external tools and services. Previously, if developers wanted an AI assistant like Claude or Cursor to access X, they would have to build their own MCP server, host it, connect to the X API, and handle the authentication. Now, X hosts the MCP, and users authenticate with their own X account's permissions. This allows developers to save the time spent on integration work to focus on whatever it is they're actually building. Developers have long been able to search X, read posts, look up users, analyze conversations and trends, and do more using the platform's API. The hosted MCP doesn't add new capabilities on that front; it just makes them easier to expose to AI applications. By doing so, X can position itself as an information network filled with real-time data to retrieve and analyze, rather than just a social hangout. The move sees X joining a growing number of companies that now offer their own official MCP servers or endpoints, like GitHub , Slack , Notion , Stripe and Salesforce . Of course, there's always concern that by removing an infrastructure hurdle, X is opening itself up to more automated posting or spam. It's worth noting that the hosted MCP isn't bypassing X's API rules, which continue to restrict its use if the company detects spammy behavior. X also updated its API v2 earlier this year to address the issue of AI-generated spam, particularly programmatic replies to conversations. Plus, it recently updated its API pricing, increasing the cost for publishing posts to $0.015, and posting links to $0.20 . The price increases were designed to "curb vectors of misuse," X said at the time — meaning it's at least getting more expensive to spam X. Topics AI , Apps , Model Context Protocol , Social , X When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal. View Bio November 4 Boston Last chance to save up to $190 on TechCrunch Founder Summit. Join 1,000+ founders and VCs at all stages for real-world scaling insights and connections that move the needle. Savings end June 26, 11:59 p.m. PT . REGISTER NOW Most Popular Ford rehires ‘gray beard’ engineers after AI falls short Anthony Ha Govee's smart nugget ice maker makes every iced drink feel like a luxury Aisha Malik Asian AI startups launch Mythos-like models as Anthropic's export ban drags on Kate Park Trump administration proposes axing brake-pedal requirement for AVs in a boost for Tesla Sean O'Kane Former Infosys chief has a new startup that wants to challenge the IT services world Jagmeet Singh OpenAI unveils its first custom chip, built by Broadcom Russell Brandom If you want to cut your screen time, just get a Brick Amanda Silberling