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The AI platform Clarifai deleted 3 million photos that it says it got from OkCupid to train its facial recognition AI, according to Reuters . The company also deleted any models that were trained using that data. Per the FTC's investigation, Clarifai asked OkCupid — whose executives had invested in the company — to share data in 2014. The dating app then provided these user-uploaded photos, reports say , along with other demographic and location data. Per OkCupid's own privacy policies, this behavior should have been prohibited. "We're ⁠collecting data now and just realized that OKCupid must have a HUGE amount of awesome data for this," Clarifai founder and CEO Matthew Zeiler wrote in an email to OkCupid co-founder Maxwell Krohn, according to court documents reviewed by Reuters. Though this incident appears to have taken place twelve years ago, the FTC did not open an investigation until 2019, when a New York Times article about Clarifai mentioned that the company had used images from OkCupid to build an AI tool that could estimate someone's age, sex, and race based on their face. The FTC and OkCupid, which is owned by Match Group, settled the lawsuit last month. At the time, OkCupid and Match Group did not admit to the allegations that it deceived users by violating its own privacy policies, but Clarifai's confirmation that it has deleted the data implies that the company did indeed get access to those photos. The FTC also alleged that since 2014, Match Group and OkCupid deliberately concealed this behavior and attempted to obstruct its investigation. OkCupid and Clarifai did not immediately respond to TechCrunch's requests for comment. While the FTC is not able to fine companies for this type of first-time offense, the agency declared that OkCupid and Match are "permanently prohibited from misrepresenting or assisting others in misrepresenting" the nature of their data collection and sharing. So, OkCupid and Match are prohibited from partaking in these behaviors, which are already not allowed by the FTC. Techcrunch event Meet your next investor or portfolio startup at Disrupt Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410. Meet your next investor or portfolio startup at Disrupt Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410. San Francisco, CA | October 13-15, 2026 REGISTER NOW Topics AI , Apps , Clarifai , facial recognition , Match Group , OKCupid When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Amanda Silberling Senior Writer Amanda Silberling is a senior writer at TechCrunch covering the intersection of technology and culture. She has also written for publications like Polygon, MTV, the Kenyon Review, NPR, and Business Insider. She is the co-host of Wow If True, a podcast about internet culture, with science fiction author Isabel J. Kim. Prior to joining TechCrunch, she worked as a grassroots organizer, museum educator, and film festival coordinator. She holds a B.A. in English from the University of Pennsylvania and served as a Princeton in Asia Fellow in Laos. You can contact or verify outreach from Amanda by emailing amanda@techcrunch.com or via encrypted message at @amanda.100 on Signal. View Bio April 30 San Francisco, CA StrictlyVC kicks off the year in SF. Get in the room for unfiltered fireside chats with industry leaders, insider VC insights, and high-value connections that actually move the needle. Tickets are limited. REGISTER NOW Most Popular Tim Cook stepping down as Apple CEO, John Ternus taking over Amanda Silberling Connie Loizos Blue Origin's New Glenn put a customer satellite in the wrong orbit during its third launch Sean O'Kane Palantir posts mini-manifesto denouncing inclusivity and ‘regressive’ cultures Anthony Ha ‘Tokenmaxxing' is making developers less productive than they think Tim Fernholz Anthropic launches Claude Design, a new product for creating quick visuals Aisha Malik Anthropic CPO leaves Figma's board after reports he will offer a competing product Tim Fernholz After sale of its shoe business, Allbirds pivots to AI Sarah Perez