메뉴
BL
Wired AI 1일 전

뉴욕타임스가 AI로부터 언론을 구할 수 있을까

IMP
8/10
핵심 요약

뉴욕타임스(NYT)의 A.G. 설츠버거 발행인은 OpenAI와 마이크로소프트(MS)의 무단 데이터 사용에 맞서 2천만 달러가 넘는 소송을 진행하며 언론 보호의 중요성을 강조했습니다. 트럼프 행정부의 언론 탄압과 AI 기업들이 유발하는 정보 유통 구조의 변화 속에서, 언론계가 생존을 위해 AI 모델 학습 데이터 무단 사용 문제에 공동 대응해야 한다고 역설합니다.

번역된 본문

대부분의 기업에게 결과를 알 수 없는 단일 법적 공방에 2천만 달러(약 270억 원) 이상을 지출하는 것은 최고 경영자가 주주들에게 해명해야 할 중대한 사안일 수 있습니다. 하지만 뉴욕타임스(The New York Times)의 A.G. 설츠버거 발행인에게 그 해명은 간단합니다. 그것은 뉴욕타임스, 나아가 전 세계 언론을 지키기 위한 비용이기 때문입니다.

약 10년 전 발행인직을 맡아 타임스의 환영받는 디지털 혁신을 이끈 영향력 있는 리더인 설츠버거는 최근 들어 언론을 옹호해야 할 일이 많아졌습니다. 약 3년 전, 뉴욕타임스는 OpenAI와 마이크로소프트(MS)가 AI 모델(Model)을 훈련시키기 위해 뉴욕타임스의 기사를 불법적으로 사용했다며 저작권 침해로 소송을 제기했습니다. 현재 증거 개시 요청과 관련된 서류가 계속해서 접수되고 있는 이 소송은 더 광범위한 전쟁의 한 전선에 불과합니다. 트럼프 행정부는 언론의 자유에 대해 지속적인 압박을 가하고 있습니다. 가장 최근에는 카타르가 트럼프 행정부에 기증한 에어포스원(Air Force One) 전용기 보도와 관련하여 타임스 기자들에게 소환장을 발부하려는 황당한 시도를 했으며, 동시에 AI 기업들은 사람들이 온라인에서 정보를 찾고 소비하는 방식을 급진적으로 변화시키고 있습니다.

최근 1,300만 명의 구독자를 돌파하며 비즈니스 측면에서 그 어느 때보다 강력한 위치에 있으며, 타임스의 편집국은 언론계에서 가장 안정적이고 자원이 풍부한 곳으로 널리 평가받고 있습니다. 그럼에도 불구하고 설츠버거는 언론 자체가 무수한 실존적 위기에 직면해 있다고 믿습니다. 언론을 겨냥할 준비가 된 행정부, 자신들의 제품이 훼손할 위험에 처한 바로 그 보도에 의존하는 AI 기업들, 그리고 개방형 웹(Web)에 가져온 변화로 인해 붕괴하고 있는 미디어 기업들로 인한 위기입니다.

저는 7월 말 와이어드(WIRED) 본사에서 설츠버거를 만났습니다. 우리는 타임스의 AI 소송, AI가 편집국 내 보도 환경을 어떻게 그리고 어디서 변화시키고 있는지, 그리고 그가 언론인과 미디어 경영진이 치열하게 경쟁하더라도 힘을 합쳐야 한다고 생각하는 이유에 대해 이야기 나눴습니다. 전체 대화 내용은 아래에서 읽어보실 수 있습니다. 이 인터뷰는 길이와 명확성을 위해 편집되었습니다.

케이티 드럼몬드(Katie Drummond): AG, 환영합니다. 와주셔서 감사합니다. A.G. 설츠버거(A.G. Sulzberger): 이렇게 와보게 되어 기쁘네요. 초대해 주셔서 감사합니다.

AI 이야기를 나누고 싶고, 그렇게 할 것입니다만, 최근 귀사에 영향을 미친 뉴스부터 시작하지 않는다면 저는 형편없는 기자일 것입니다. 구체적으로, 트럼프 행정부가 카타르로부터 기증받아 에어포스원으로 사용할 전용기에 대한 보도와 관련하여 법무부가 타임스 기자 여러 명에게 발부한 소환장에 대해 말씀드리고 싶습니다. 법무부는 또한 제3자 전화 통신 서비스 제공업체에 소환장을 발부하여 해당 기자들과 그 가족들 사이의 문자 메시지와 통화 내역을 확보하려 했습니다.

그 부분부터 이야기를 시작해 주셔서 감사합니다. 이것이 분명히 이 나라의 자유로운 언론을 처벌하고 약화시키려는 트럼프 행정부의 노력 중 또 다른 불안한 고조(에스컬레이션)를 보여주기 때문입니다. 먼저 말씀드리고 싶은 것은, 우리가 수세대 동안 보지 못했던 것과는 다른 종류의 압력 속에서도 이 일을 해낸 기자들에 대해 깊은 존경심을 표하고 싶습니다. 객관적인 지표로 볼 때, 이것은 아마도 우드로 윌슨(Woodrow Wilson) 이후, 즉 1세기가 넘는 기간 동안 백악관으로부터 우리가 목격한 언론 탄압 중 가장 큰 규모라고 생각합니다. 이 기자들은 그저 매일같이 묵묵히 제 일에 매진했죠. 그들을 야유하는 사람들이나 응원하는 사람들에게 현혹되지 않고 말입니다. 그들의 그 일에는 대통령이 공개되기를 원치 않는, 아마도 명예를 훼손하거나 당혹스러울 수 있는 사실들을 보도하는 것이 포함되어 있습니다. 이번 사례에서 그들은 아시다시피 카타르가 기증한 전용기에 대한 취재를 했고, 이것이 트럼프 행정부에 기증된 것인지 아니면 트럼프 본인에게 기증된 것인지 다소 불분명합니다. 수억 달러에 달하는 기증이죠.

맞습니다. 그 사건이 발생했을 때, 많은 사람들이 그것이 과연 안전하게 처리될 수 있는지에 의문을 품았습니다.

원문 보기
원문 보기 (영어)
Comment Loader Save Story Save this story Comment Loader Save Story Save this story For most companies, spending upwards of $20 million on a single legal fight with an uncertain outcome might mean the boss has some explaining to do. For A.G. Sulzberger, the publisher of The New York Times, that explanation is simple: It’s the cost of defending journalism—at the Times and everywhere else. Sulzberger, who took on the publisher role about a decade ago and has been an influential leader in the Times’ much-lauded push into digital innovation, has no shortage of defending to do lately. Nearly three years ago, the Times sued OpenAI and Microsoft for copyright infringement, alleging that the companies illegally used New York Times journalism to train AI models. That legal case, in which motions are still being filed about discovery requests, is only one front in a broader battle: The Trump administration is waging an ongoing war on press freedoms—most recently with an outrageous attempt to subpoena Times journalists over coverage of the president’s Qatar-gifted jet to be used as Air Force One—while AI companies radically reshape the way people find and consume information online. The Times has arguably never been stronger as a business, having recently surpassed 13 million subscribers, and its newsroom is widely seen among journalists as one of the most stable and well-resourced in the business. Still, Sulzberger believes that journalism itself is facing myriad existential dilemmas—from an administration ready and willing to target reporters, from AI companies whose products depend on the very reporting they risk undermining, and media companies being demolished by the changes they’re unleashing on the open web. I sat down with Sulzberger in late July at WIRED’s offices. We talked about that Times lawsuit, how and where AI is transforming reporting inside the newsroom, and why he thinks journalists and media executives need to team up—even while they continue to compete fiercely. You can read our entire conversation below, or listen to it here. This interview has been edited for length and clarity. KATIE DRUMMOND: AG, welcome. Thank you for being here. A.G. SULZBERGER: It's great to be here. Thanks for inviting me. I want to get into AI, and I will, but I would be a terrible journalist if I didn't start with news that has recently affected your paper. Specifically, I'm talking about the subpoenas that the Justice Department has issued to several Times journalists about their reporting on the Air Force One jet that was gifted to the Trump administration by Qatar. The Justice Department also issued subpoenas to third-party phone service providers to obtain text messages and phone calls between some of those journalists and their family members. Thanks for starting there, because it’s obviously yet another disturbing escalation in the Trump administration's efforts to punish and undermine the free press in this country. First I should say, I have so much admiration for the reporters who have done this work and who are doing it under a different kind of pressure than we have seen in generations. I think that by any objective metric, this is the biggest effort to go after the press that we've seen from a White House probably since Woodrow Wilson, so in more than a century. These reporters just continued, day after day, to put their heads down, right? Not to get baited by the folks booing them or the folks cheering them on, and just to do their work. That work includes reporting things that the President of the United States doesn't want the public to know because it may be unflattering or embarrassing. In this case, they reported a story, as you said, on the Qatari-donated jet, and it's a little unclear: Was it donated to the Trump administration or to Trump himself? A donation worth hundreds of millions of dollars. Right. When that occurred, a lot of people had questions about whether it could ever be secure enough to hold the President of the United States and ferry him around the world. Sure enough, our reporters found out that on one of its inaugural trips, its first trip overseas to Turkey, there were concerns that it was insufficiently equipped to respond to a threat, that the president had to fly back on the original Air Force One. He denied this initially. But we exposed the truth, which has subsequently been confirmed. Then it gets even stranger. Every administration, we will publish something that the President of the United States doesn't want the American people to know. Upsetting a president of either party is nothing new to us. What is new is that the administration defied many of its own standards and practices and explicit guidelines to very rapidly, in the course of a day or two, serve subpoenas on these reporters. They went straight to the homes of reporters, in an obvious attempt to intimidate them. As you said, we are now learning that they sought to get records, not just from the reporters themselves, but from members of their families. It's a gross overreach. Just to contextualize for listeners, how unusual is all of that? To have law enforcement at your home as a journalist, to be subpoenaed right out of the gate, to have those phone records called up by the Justice Department. How weird is that? I mean, it's extremely unusual. It's very rare. The closest comparison that I have had at the Times in my tenure—I've been in this job roughly a decade—happened in the first Trump administration, when some of our reporter records were secretly seized by the Justice Department. In fact, that led to some reforms in the Justice Department aimed at curtailing that type of abuse. On one side this is objectively very rare—there was similar overreach, you may remember, in a Washington Post case some months ago, where they actually raided the reporter's home and seized her devices—[but] on the other [hand], this is building naturally off of what I think is a broader effort. You have also criticized other media outlets for capitulating to the administration, particularly around settling what you've called winnable cases to appease Trump. Do you still see your peers as largely capitulating? I don't think I ever said largely capitulating. I actually think that the industry has largely held its ground. And to be very clear, holding your ground does not mean an adversarial posture. It means being willing to publish the truth even when powerful people get angry at you for publishing it. It means being willing to ask any question, no matter who it might upset. I actually think that the industry, by and large, has done very good work. WIRED’s done good work. The [Wall Street] Journal has done terrific work. The Associated Press. When the White House conditioned their continued access to the White House on them switching from calling a big body of water the Gulf of America instead of the Gulf of Mexico, they didn’t take that sitting down. I remember this. They sued, and I think rightly. They sued regardless of whether they win the case, right? Right. One of the things that I'm saying to peers in the industry regularly is that your rights only hold if you seek to enforce them. You may not win every battle, but the surest way to lose your rights is to avert your eyes, drop your head, and try to avoid notice and just take what comes. I do think that some news organizations have clearly felt the pressure from the administration and I think allowed that pressure to affect coverage. My colleagues in Washington tell me that they're regularly talking to reporters at other news organizations who are saying that they will no longer pursue certain stories, because they're too worried that their editors will kill them because of fear of retaliation, and that their model is actually to wait for an institution like the Times to report the story, and then they'll follow it, and they t