마이크로소프트 내부 문서: "새 AI 비서에 사용자를 중독시키겠다"

An internal Microsoft strategy document says that the plan for its just-announced “Scout” personal assistant AI is to “make people addicted” to the tool before rolling out additional functionality, 404 Media has learned. “Three phases from addictive app to agentic platform,” the documentation. Microsoft has been piloting Scout as an internal tool for employees it was calling “ClawPilot,” since March. ClawPilot—and now Scout—are part of “Project Lobster,” which is a Microsoft plan to bring the popular OpenClaw AI tool to its Microsoft 365 suite of products in a way that nontechnical people can use. It is not particularly notable that Microsoft is developing new AI tools—the company has reoriented almost everything it does to focus on AI, and every major AI company has tried to figure out how to bring AI agents into their products after OpenClaw went viral earlier this year. OpenClaw allows users to create AI agents that can act on behalf of the person using it; it can send emails, edit calendars, publish blog posts, and more. What is notable is that the explicit goal of the people developing the product is to addict its users. Microsoft officially announced Scout Tuesday as an “always-on personal agent” that runs on OpenClaw and is integrated into Microsoft 365. The internal Microsoft document, called “ClawPilot: Overview and Plan with Project Lobster,” seen by 404 Media has a subheading called “ClawPilot Overall Plan,” which notes “three phases” to its launch plan. The first phase is “Make people addicted.” “Continue shipping the standalone ClawPilot experience. Pilot the UX, grow the user base, and build the skill and tool ecosystem that makes people depend on it daily. This is already happening organically,” the document says. Omar Shahine, the Microsoft executive leading the project, adds that in its pilot with Microsoft employees, they have seen “Daily Usage with High Retention and intensity of usage (chats, queries, workflows, skills).” The additional phases of the plan involve connecting ClawPilot to other AI tools and eventually adding new features. A Microsoft employee familiar with ClawPilot told 404 Media that the addiction language was “very troubling.” “We’re seeing more and more addiction happening with AI chatbots and agents and overall addiction to me is something no product should be making a part of its build strategy,” they said. “It feels like one of those ‘saying the quiet part out loud’ moments in the document.” Another employee said that, at this point, they feel “isn’t the end goal of all software made by all major technology companies to be addicting? Luckily for us, Microsoft is pretty bad at making addicting products compared to some of the other big companies.” 404 Media granted Microsoft employees anonymity to talk about private internal products and documents. The project is being driven by Shahine, a longtime Microsoft executive who wrote on his personal blog and LinkedIn in April that he created a personal AI assistant called Lobster using OpenClaw, the viral open source AI agent tool. According to his blog, Shahine presented his “Lobster” AI assistant to an internal Microsoft AI accelerator program and was told to turn it into a real product for Microsoft. The document seen by 404 Media lists Shahine and another executive, Jakob Werner, as its authors. The document itself, however, notes that it was “co-created turn-by-turn with AI. Human verified every sentence.” The document describes ClawPilot as “a desktop personal assistant primarily built for knowledge workers: people in finance, legal, operations, HR, and other roles who have never heard of OpenClaw and will never open a terminal. It is a macOS and Windows app that sits alongside you, learns how you work, and acts on your behalf. It manages your calendar, triages your inbox, files expenses, prepares meetings, and runs recurring workflows.” The document states that more than 1,000 employees at Microsoft are using it, including CEO Satya Nadella and that “ClawPilot has organically grown into one of the most requested internal tools at Microsoft. No formal announcement, no marketing, no org-wide push.” Shahine has posted several times on his personal blog and LinkedIn about ClawPilot, including screenshots of the tool . Another Microsoft internal document about ClawPilot explains that it both enhances what employees are doing and acts as an assistant they can hand work to. “It is not a smarter chatbot. IT takes actions on a real desktop, and it keeps working when you are not watching,” the document says. When 404 Media asked Microsoft for comment about the addiction language on its internal documentation, we were sent a blog post by Shahine announcing Scout published Tuesday. Nadella previously said at a conference that he loves OpenClaw , but that Microsoft could not ever integrate OpenClaw into Microsoft products: “I can’t launch OpenClaw as Microsoft. I mean, it, you know, it just wouldn’t work. I don’t have permission to do that because that would be considered Microsoft launching a virus. I mean, that’s just not a thing.” Like OpenClaw itself, ClawPilot requires access to important accounts and files in order to function. The document notes that “security and compliance” are important things to figure out moving forward. Microsoft’s AI products have been a bit of a mixed bag. Microsoft’s partnership with OpenAI gave it a huge head start in the AI space, and its coding tool, Copilot, has been very popular but has been surpassed by Claude Code. The company has tried to push AI into many of its products, and users have revolted over AI tools integrated into Windows. About the author Jason is a cofounder of 404 Media. He was previously the editor-in-chief of Motherboard. He loves the Freedom of Information Act and surfing. More from Jason Koebler About the author Emanuel Maiberg is interested in little known communities and processes that shape technology, troublemakers, and petty beefs. Email him at emanuel@404media.co More from Emanuel Maiberg