구글, 크롬을 직장인 맞춤형 AI 동료로 탈바꿈시켜

As part of its slate of Google Cloud Next announcements on Wednesday, the company shared plans to bring "auto browse" agentic capabilities to Chrome users in the enterprise, along with enhanced security measures. With auto browse, Chrome users can take advantage of Gemini to understand the live context in their open browser tabs, and then use the AI to handle various tasks like booking travel, inputting data, scheduling meetings, and others related to web-based work. Google suggests the tool could be used for things like inputting information in the company's preferred CRM system based on content in a Google Doc, comparing vendor pricing across tabs, summarizing a candidate's portfolio before an interview, pulling key data from a competitor's product page, and more. The company notes that its workflows will still require a "human in the loop," meaning that the user will have to manually review and confirm the AI's input before any final action takes place. However, the idea is to help speed up these types of more tedious tasks to free up people to focus on what Google refers to as more "strategic work." This is the larger promise from AI advocates: that you'll get your time back by using this new technology. But in practice, studies have shown that AI isn't reducing work - it's intensifying it. It remains to be seen how this will play out at the enterprise level as AI becomes a standard part of the workflow. Presumably, that could mean managers will expect that people can get more tasks done in less time. Google says the new feature will initially be available to Workspace users in the U.S., as a part of Google's push to infuse its AI into one of its most-used apps in the workplace, the web browser nearly everyone uses. It can be enabled via a policy , and Google states that an organization’s prompts won’t be used to train its AI models. (A disclosure that is increasingly necessary these days, given that Meta is even using its own employees' keystrokes to train its AI). Like the consumer-facing version of the feature, Workspace users will be able to save their most common workflows for later use. These "Skills," as they're called, can be pulled up by either typing a forward slash (" / ") or by clicking the plus sign to access the needed Skill. In addition to the infusion of AI into Chrome, Google is touting its ability to detect unsanctioned AI tools in the workplace via Chrome Enterprise Premium . Now, it's expanding those capabilities to help IT teams look for compromised browser extensions or other AI services — specifically "anomalous agent activity." Google is correct to position this as a security feature, but it has another advantage, too. The tech giant is essentially leveraging corporate IT to shut down any other AI agents that could be taking root in the enterprise world organically. Years ago, this was how many web services first established themselves in the workplace, amid an employee-driven " Enterprise 2.0 " rush to adopt new technology like cloud storage, collaborative docs, or file sharing. This new feature, which Google somewhat ominously dubs "Shadow IT risk detection," will give IT teams visibility into the usage of both sanctioned and unsanctioned Gen AI and SaaS sites across their organization. IT teams will also receive a "Gemini Summary" of the Chrome Enterprise release notes and other AI-powered suggestions. This will surface critical changes, new policies, and upcoming deprecations, along with recommendations about things like configuring new settings or reviewing managed browsers. The company also announced an expanded partnership with Okta to secure the agentic workplace with added features to reduce session hijacking and other protections. It's also upgrading its security controls for extensions and introducing Microsoft Information Protection (MIP) Integration to help organizations enforce consistent security policies. Topics AI , ai automation , Chrome , Enterprise , gemini , Google , Google Cloud Next When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Sarah Perez Consumer News Editor Sarah has worked as a reporter for TechCrunch since August 2011. She joined the company after having previously spent over three years at ReadWriteWeb. Prior to her work as a reporter, Sarah worked in I.T. across a number of industries, including banking, retail and software. You can contact or verify outreach from Sarah by emailing sarahp@techcrunch.com or via encrypted message at sarahperez.01 on Signal. View Bio April 30 San Francisco, CA StrictlyVC kicks off the year in SF. 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