애플 소송, 오픈AI 하드웨어 사업 발목 잡을까

Listen on Apple Podcasts Listen on Spotify Apple recently filed a trade secrets lawsuit against OpenAI , accusing the AI company of a pattern of misconduct aimed at getting current and former Apple employees to share confidential information. (In response, OpenAI said it is “not aware of any evidence that this complaint has merit.”) On the latest episode of TechCrunch’s Equity podcast , Kirsten Korosec, Sean O’Kane, and I debated whether this lawsuit will cast a shadow over OpenAI’s much-discussed plans to get into the hardware business (starting with a mobile smart speaker ) and go public . “Even setting aside whether or not the court grants any kind of injunctive relief or any kind of restraining order over what OpenAI is doing, it just naturally can lead to that sort of situation where it's going to cause some delays in what OpenAI is working on,” Sean suggested. “Which I'm sure was probably part of the reasoning behind Apple doing this. They don’t do this stuff willy nilly.” With all those plans on the line, will OpenAI try to settle this as quickly as possible, or did it learn from its recent courtroom victory against Elon Musk that it can endure the cost and embarrassment of a trial? Kirsten, at least, predicts the latter. Keep reading for a preview of our conversation, edited for length and clarity. Kirsten Korosec: Sean, how do you feel about Sam Altman listening to you with a little device maybe in your pocket? Sean O'Kane: I'm good. Maybe that's predictable, but I'm good. No thanks. We’ll get into it, I’m sure, but this is allegedly the first product that OpenAI has been working on in its hardware division with Jony Ive and company. They've been really coy ever since that weird video they put out last year of them sitting at that coffee shop or bar in San Francisco and sort of talking very vaguely about hardware and legacy devices, meaning laptops and phones. And so if this is the direction they're headed in, all power to people who want to have somebody like that always listening to them. This is not going to be for me. Anthony Ha: Part of what we have to remember about those kinds of devices is also that, depending on how mobile it is, it's not just listening to you, it's listening to the people around you. I might be fine with it — I'm not fine with it, but let's say I was — but then if we met up in-person at Disrupt, then suddenly it might be listening to all of us. There's all kinds of social norms that are going to have to be renegotiated if these things become widespread. I think we should make fun of and criticize people who record other people without consent. Kirsten: Well, I bring up the device that has been speculated about for a really long time, and we'll see what it really ends up being once it's officially introduced, but it's important in the context of this lawsuit that Apple filed last Friday. It was the biggest news of the week, certainly, and this is a trade secret lawsuit. It has some pretty wild allegations and we should very much emphasize these are allegations that have been filed in a complaint by Apple. But what it is accusing OpenAI of is a pattern of misconduct at the highest levels, specifically directed towards OpenAI employees who used to work at Apple. And in fact they've named the chief hardware officer Tang Tan in this lawsuit. This is all important because Apple is accusing OpenAI of essentially stealing their trade secrets, but in the context of that, this could be then used for a competing hardware product. I’m wondering if maybe we don't get into whether this lawsuit has merits, because we haven't gone through full discovery, but what are your initial impressions of the lawsuit aside from the fact that wow, this is going to be entertaining? Sean: Two things. One, this is a pretty big risk potentially to whatever it is OpenAI is working on. Even setting aside whether or not the court grants any kind of injunctive relief or any kind of restraining order over what OpenAI is doing, it just naturally can lead to that sort of situation where it's going to cause some delays in what OpenAI is working on, which I'm sure was probably part of the reasoning behind Apple doing this. They don't do this stuff willy nilly. The other is that we think that OpenAI is — we know that they've filed confidentially for an IPO. We think it might happen as early as the end of this year, or early next year, if you believe Sam Altman's cautious language around the IPO. And this just raises a whole bunch of questions around that because, on the one hand, we think their business right now is probably overwhelmingly the software; they're not really factoring in any hardware business into that picture at the moment. They're about to go to the markets and they're going to be pitching bankers and investors on where they think their addressable market should be, and if they have a big amount of that pegged to a potential hardware division and hardware products, this could be a huge risk to that and changes a lot of the calculus of sort of how the IPO gets priced. So that's where my head's at. Anthony: One [allegation] that I assume that Apple must have pretty solid like numbers on is, they said more than 400 Apple employees now work at OpenAI. Granted, both of them are very large companies with many thousands or tens of thousands of employees. So as a percentage, it's not necessarily huge. But that seems like a lot of people and a pretty serious talent drain. And the other thing I'm wondering is related to Sean's point. With the context of the potential IPO, how much damage did OpenAI ultimately take from a marketing and brand perspective from the trial it already went through? That it seemed to basically win, but there was a lot of not-terrible-but-kind-of-embarrassing dirty laundry that came out in the testimony. To what extent are they just like, “We do not want to go through that again”? Or did they take the lesson of, “Hey, we went through it and we survived and we'll be okay if we have to do another trial with Apple”? Kirsten: I fully predict the latter, by the way. Topics AI , Apple , Gadgets , Hardware , OpenAI When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Anthony Ha Anthony Ha is TechCrunch's weekend editor. Previously, he worked as a tech reporter at Adweek, a senior editor at VentureBeat, a local government reporter at the Hollister Free Lance, and vice president of content at a VC firm. He lives in New York City. You can contact or verify outreach from Anthony by emailing anthony.ha@techcrunch.com . 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