Tubi, ChatGPT 내 최초 네이티브 스트리밍 앱 출시

Tubi, the Fox-owned streaming service, announced Tuesday the launch of its native app within ChatGPT, giving viewers an easier way to discover its large library of more than 300,000 movies and TV episodes. While competitors like Netflix and Amazon Prime Video have experimented with AI-powered recommendations within their own platforms, Tubi is the first major streaming service to build a dedicated experience directly inside ChatGPT. To access the integration, users can install the Tubi app from the ChatGPT app store and begin by typing “@Tubi” in a prompt. From there, they can make natural-language requests like “a thriller for girls' night” or “something funny,” and instantly receive curated recommendations tailored to their preferences, all linked back to titles available on Tubi. The launch comes as competition across the streaming industry intensifies. With endless entertainment options, discovery has become a challenge for all platforms vying for limited viewer attention. Many streamers have even begun incorporating features inspired by social media platforms to keep users engaged, reflecting broader shifts in how audiences consume content. Tubi’s move builds on earlier experiments with AI. In 2023, the company introduced “ Rabbit AI ,” a feature within its mobile app powered by ChatGPT that allowed users to ask specific questions and receive personalized recommendations. However, the tool was discontinued the following year. The new ChatGPT integration suggests a strategic pivot: instead of trying to replicate AI experiences in-house, Tubi is now meeting users where they’re already turning for answers. ChatGPT reached 900 million weekly active users in February. Tubi reports more than 100 million monthly active users. In separate news, Tubi recently launched the “Creatorverse Incubator,” a new initiative aimed at supporting emerging content creators. The program offers promotional backing and potential funding opportunities for original shows that will debut exclusively on the platform. OpenAI first introduced a way for developers to build apps inside of ChatGPT back in October. Now, dozens of companies have launched integrations, such as Booking.com, Canva, DoorDash, Expedia, Spotify, Figma, and Zillow. SeatGeek was the most recent to launch a native app. Topics AI , ChatGPT , Media & Entertainment , streaming service , tubi Lauren Forristal Lauren covers media, streaming, apps and platforms at TechCrunch. You can contact or verify outreach from Lauren by emailing laurenf.techcrunch@gmail.com or via encrypted message at laurenforris22.25 on Signal. View Bio April 30 San Francisco, CA StrictlyVC kicks off the year in SF. Get in the room for unfiltered fireside chats with industry leaders, insider VC insights, and high-value connections that actually move the needle. Tickets are limited. REGISTER NOW Most Popular Google quietly launched an AI dictation app that works offline Ivan Mehta AI startup Rocket offers vibe McKinsey-style reports at a fraction of the cost Jagmeet Singh North Korea's hijack of one of the web's most used open source projects was likely weeks in the making Zack Whittaker In Japan, the robot isn't coming for your job; it's filling the one nobody wants Kate Park Embattled startup Delve has ‘parted ways’ with Y Combinator Anthony Ha Anthropic says Claude Code subscribers will need to pay extra for OpenClaw usage Anthony Ha Microsoft takes on AI rivals with three new foundational models Rebecca Szkutak