피그마, 외부 AI 의존 속 '인간의 직관'에 베팅하다

Figma bets on human judgment at Config 2026 while the AI powering its canvas belongs to someone else Jonathan Kemper View the LinkedIn Profile of Jonathan Kemper Jun 24, 2026 Figma Key Points Figma is expanding its design canvas beyond static layouts to include code, animations, and 3D effects, aiming to keep users on its platform as AI competitors like Anthropic and OpenAI increasingly offer tools that generate interfaces directly. The company is introducing collaboration features that let teams share successful AI prompts, workflows, and custom plugins, making it easier to build on each other's results. High inference costs from using external AI models are squeezing Figma's profit margins, prompting the company to focus on tighter integration of design and code to reduce token consumption and improve efficiency. Ask about this article… Search At Config 2026, Figma is betting on human judgment and smarter token usage instead of building its own models. AI, the company's key growth driver, is eating into margins and comes from providers like Anthropic that are building competing products. At its annual conference in San Francisco, Figma rolled out a wave of updates that turn the design canvas into a workspace for code, motion, depth, surface effects, and AI agents. The company says 95 percent of Fortune 500 companies build their products in Figma. Generating interfaces, text, and code with AI has gotten cheap. Human attention, the thing all that output competes for, hasn't grown. Standing out means going beyond what models trained on the internet's average content can produce. The new features give designers more tools to do that without giving up control over the result, the company says. Ad Code, motion, depth, and shaders on a single canvas It starts with code. Last year, Figma brought code onto the canvas for the first time with Figma Make. Now Make pulls in a team's production code and applies changes through branches, commits, and pull requests, all without a terminal. The feature is rolling out in beta. Ad DEC_D_Incontent-1 With the new Code Layers, design and code live side by side in the same space. Users can generate code from a design, prompt it through an agent, or import a repo from GitHub. From a code layer, they can drag out editable design layers, tweak them directly, and convert them back to code. Figma says the speed matches how designers already iterate through variations with design layers. Motion is the second element coming to the canvas. Animations, transitions, and timelines that used to require external tools are now part of the design system. They can be edited collaboratively, generated through an agent, and pushed all the way to production via Dev Mode and MCP. Ad Separately, Figma is adding a depth layer with 3D transformations. Until now, spatial depth in interfaces was mostly faked with stacked shadows. Now designers can shape perspective directly. The new shader feature uses WebGPU for effects like dithering, pixelation, and various types of blur, plus surfaces that look like frosted glass or polished chrome. This used to require graphics programming knowledge. Now users describe the effect they want, and an agent generates it along with adjustable controls. Ad DEC_D_Incontent-2 The idea across all these features is the same. AI shouldn't just spit out a finished result you either accept or re-prompt. It should give you a tool you can keep tweaking. Results can be shared across the team. Ad Finally, Figma integrates Weave, the workflow system it acquired last year, as what it calls an "AI material." Weave lets teams combine multiple models and image sources into a cohesive design direction, say, for a campaign. Starting this week, over 20 Weave tools are available on the canvas. Figma calls this a first step. Full integration is expected later this year. The goal is to give brand and product teams a shared workspace. Shared prompts, skills, and custom tools The second half of the announcement is about collaboration. AI has made solo work easier but teamwork harder. Teams get bogged down in reviews and lose track of shared progress. Figma's fix focuses on the prompts themselves. Every interaction with an agent produces a workflow and a prompting technique. Users will be able to search through the work done by teammates' agents and reuse it as a starting point. Found a good way to solve a problem? Share it with the team. Frequently used workflows can be saved as skills and deployed team-wide, like checking a design's regulatory compliance. Skills like these aren't new in agent products. They're table stakes. Agents can also pull in extra context through third-party connectors, web searches, and file attachments. Generative Plugins let users build their own reusable tools through prompts, no dev environment needed. Figma gives the example of a fintech designer who regularly needs certain diagrams and can create a custom tool for that. The company says it's been using this feature internally for several months. Rented intelligence, your own risk This year's Config comes at a tense moment. With Claude Design, Anthropic can generate a clickable, reasonably polished interface from a prompt in minutes. "Vibecoding" tools like that challenge the basic premise of Figma's business, that a digital product starts with a design file. And Claude Design comes from Anthropic, one of the model providers whose AI Figma uses in its own features. The supplier is building the competition. Code Layers, Motion, Shaders, and Weave workflows are Figma's answer. They bring AI generation onto the canvas so it happens inside Figma rather than around it. If you're going to build your interface through prompts anyway, Figma wants to make sure you don't cut it out of the process. The supplier becomes a competitor That dependency has a price. Figma's AI runs on rented models from OpenAI, Anthropic, and Google, and it hits the margin directly. Gross margin fell from about 92 to 86 percent over the course of 2025, with the decline tied to large-scale AI inference costs. Every new AI feature that drives engagement adds to the bill. One of those suppliers is also a competitor, and that now worries shareholders. Activist investor Findell Capital demanded a governance review of the board's ties to Anthropic after Claude Design launched. A few days before the release, Anthropic's head of product, Mike Krieger, had stepped down from Figma's board. In-house models? Sort of The media briefing featured CEO Dylan Field and Chief Design Officer Loredana Crisan, who moved from Meta to Figma in 2025. When THE DECODER asked whether Figma trains its own foundation models and how it views its dependence on API providers, Field dodged. The company had trained models at various points, he said, but most were small models built to improve efficiency. "W e're in a place where we're set up to benefit from all of the innovation in the market when it comes to models and to train our own," he said. Figma isn't trying to replace frontier models, just avoid getting locked into any single provider. Weave, which chains together any image models in sequence, is exactly that safeguard. Canva is taking the opposite route, training its own models to break free from API providers. To fight margin pressure, Figma banks on more efficient usage rather than model ownership. CodeConnect links the design system to the matching code, so the AI has less to regenerate. In specific, measured cases, this cuts inference costs by about 30 percent. Field also took a shot at the economics behind some of the AI hype. When someone brags about an AI-generated design, he likes to ask how long it took and how many tokens it burned. Measured against human labor time, the result is "sometimes completely irrational." The bet on human judgment The machine makes creation cheap. The judgment about it should stay human. AI is a tool and a material, Crisan said, but not the only way to bring an idea to life. F