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Wired AI 54일 전

OpenAI vs Anthropic, 경쟁 속 투자자들은 양쪽에 베팅

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AI 선도 기업인 OpenAI와 Anthropic은 치열한 경쟁을 벌이고 있으나, 두 회사의 투자자는 약 90개 벤처캐피탈(VC) 등으로 깊이 겹치는 것으로 나타났습니다. 이는 소수 독점 시장이 될 가능성을 배제하고 성공 확률을 높이려는 투자자들의 전략으로 풀이됩니다. 실제로 OpenAI 투자자의 42%, Anthropic 투자자의 1/3이 상대 회사에도 투자한 것으로 분석됩니다.

번역된 본문

OpenAI와 Anthropic은 인재, 고객, 그리고 대중의 이목을 두고 치열한 각축을 벌이고 있습니다. 이렇듯 라이벌 관계인 AI 연구소들은 정책 제안에 있어서도 서로 다른 입장을 취해왔으며, 올해 초 한 비즈니스 서밋에서 수십 명의 업계 리더들이 서로 손을 맞잡을 때 이 두 곳의 CEO만이 유일하게 손을 잡지 않았습니다. 하지만 이들에게는 중요한 공통점이 하나 있습니다. 바로 '투자자'입니다.

스타트업 투자를 추적하는 플랫폼인 피치북(PitchBook) 데이터에 대한 WIRED의 분석에 따르면, 지난 몇 년간 약 90개의 벤처캐피탈(VC) 및 자산 운용사가 OpenAI와 Anthropic 모두에 투자한 것으로 나타났습니다. 해당 데이터에 따르면 OpenAI는 전체 투자자의 약 42%를 Anthropic과 공유하고 있습니다. Anthropic 투자자의 약 3분의 1 역시 OpenAI의 투자자이며, 여기에는 세쿼이아 캐피탈(Sequoia Capital), 그레이록(Greylock), 파운더스 펀드(Founders Fund), 레드포인트 벤처스(Redpoint Ventures), 에머슨 콜렉티브(Emerson Collective), 사운드 벤처스(Sound Ventures) 등 주요 기업들이 포함되어 있습니다. 지난주에만 Anthropic은 31개의 투자자가 참여한 자금 조달을 발표했는데, 피치북 데이터와 WIRED 취재 결과 이 중 최소 13곳이 OpenAI의 지분도 보유하고 있는 것으로 확인되었습니다. 사모 투자 정보를 수집하는 것은 까다롭기 때문에 공통 투자자의 수는 실제보다 적게 집계되었을 수 있습니다. WIRED는 피치북 데이터의 OpenAI 명단에서 빠진 최소 몇 명의 투자자를 확인했으며, 여기에는 아마존(Amazon)도 포함되어 있습니다.

이 정도의 투자자 겹침은 1~2년 차이로 펀딩을 시작한 두 치열한 경쟁사에게는 놀라운 일입니다. 벤처캐피탈 산업을 연구하는 세 명의 전문가는 이러한 공통점을 특이할 정도로 특이하거나, 전례 없는 일이라고 설명했습니다. 이 현상은 최근 벤처캐피탈 산업의 진화, 전례 없는 거액을 유치한 두 개의 특별한 기업의 부상, 그리고 이들과 다른 AI 기업들 간의 전면전을 반영합니다.

하버드 비즈니스 스쿨 교수이자 《VC: An American History》의 저자인 톰 니콜라스(Tom Nicholas)는 "지금 보이는 소유 구조는 노련한 투자자들이 이 시장을 어떻게 보고 있는지를 보여주는 통찰력 있는 자료입니다. 그 답은 이 시장이 승자독식 시장이 될 것이라고 확신하는 사람이 거의 없거나, 설령 그렇다 하더라도 누가 지배적인 플레이어가 될지 확신하지 못한다는 것"이라고 말합니다.

이러한 투자자 교차 현상은 Anthropic과 OpenAI가 올해 주식 시장 상장을 목표로 하고 있다는 점에서도 주목할 만합니다. 기업공개(IPO)는 종종 투자자들이 스타트업 지분의 수익을 실현할 수 있는 기회가 됩니다. 하지만 작년에는 3분의 2 정도의 IPO만이 유의미한 주가 상승을 보였습니다. OpenAI와 Anthropic 양쪽 모두에 투자함으로써, 투자자들은 성공 확률을 배로 높일 수 있습니다.

피치북의 벤처캐피탈 리서치 책임자인 카일 스탠퍼드(Kyle Stanford)는 "대형 투자자들은 이 기업들을 기술이 겹치는 단순한 경쟁사로 보는 대신, 자신들의 수익 창출 능력을 보호하기 위해 이러한 투자를 진행하고 있다"고 말했습니다.

OpenAI와 Anthropic은 모두 코멘트 요청에 응답하지 않았습니다. 두 회사에 모두 투자한 여러 벤처캐피탈 역시 양쪽 모두를 후원하기로 결정한 이유에 대한 코멘트 요청을 거절하거나 응답하지 않았습니다. 일부는 업계 관계를 훼손하지 않기 위해 익명을 조건으로만 이야기할 수 있다고 밝혔으며, 그들은 한결같이 OpenAI와 Anthropic의 경쟁적인 투자 기회를 이전에 겪었던 어떤 상황과도 다르다고 말했습니다.

스탠퍼드는 역사적으로 벤처캐피탈 회사들은 이해상충을 피하기 위해 경쟁 분야의 한 회사에 베팅을 집중해왔다고 말합니다. 기업들은 때때로 투자자에게 영업비밀을 공유하거나 조언이나 경영진 임명을 요청하기도 하는데, 경쟁사에 지분을 갖게 되면 민감한 대화가 오갈 수 있기 때문입니다. 하지만 펀드 규모가 커지면서 벤처캐피탈 산업도 진화했습니다. 기업들은 더 많은 수의 스타트업에 투자하고 있으며, 스타트업들은 비상장 상태로 더 오래 머물며 더 많은 자금을 조달하고 있습니다.

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Comment Loader Save Story Save this story Comment Loader Save Story Save this story OpenAI and Anthropic have battled for workers, customers , and public attention. The rival AI labs have been on opposite sides of policy proposals , and their CEOs were the only ones not to link hands among a dozen industry leaders at a business summit earlier this year. But they do have one big area of overlap: their investors. About 90 venture capital firms and other money managers have invested in both OpenAI and Anthropic over the past few years, according to a WIRED analysis of data from PitchBook, a platform that tracks startup investments. OpenAI shares about 42 percent of its overall investors with Anthropic, according to the data. Roughly a third of Anthropic investors are also OpenAI backers, including major firms like Sequoia Capital, Greylock, Founders Fund, Redpoint Ventures, Emerson Collective, and Sound Ventures. Just last week, Anthropic made a fundraising announcement that named 31 investors—at least 13 of which have stakes in OpenAI, according to the PitchBook data and WIRED reporting. The number of common investors may be an undercount, because collecting information about private investments is challenging. WIRED identified at least a couple of investors missing from OpenAI’s roster in the PitchBook data, including Amazon . The amount of overlap is astonishing for two fierce competitors that began their fundraising within a couple of years of one another. Three experts who study the venture capital industry described the commonality as unusual, or even unprecedented. The phenomenon reflects the recent evolution of the venture capital industry, the emergence of two extraordinary companies that have raised unheard-of sums of money, and the wide-open competition among them and others in AI. “The ownership structure you are seeing right now is a real insight into how sophisticated investors are viewing this market, and the answer seems to be that few are convinced this will be a winner-take-all market, or if it is, who the dominant player will be,” says Tom Nicholas, a Harvard Business School professor and author of VC: An American History . Got a Tip? Are you an investor, OpenAI employee, or Anthropic employee who wants to talk about what's happening? We'd like to hear from you. Using a nonwork phone or computer, contact the reporter securely on Signal at peard33.24. The intersection of investors is also notable as Anthropic and OpenAI aim to make their stock market debuts this year. Initial public offerings are often a chance for investors to realize gains in their ownership of a startup. But last year , just two-thirds of IPOs attracted a significant pop in value. With bets in both OpenAI and Anthropic, investors may be doubling their odds of success. “Rather than looking at these companies as overlapping technologies, what these large investors are doing is protecting their ability to create returns,” says Kyle Stanford, director of venture capital research at PitchBook. OpenAI and Anthropic didn’t respond to requests for comment. Several venture capital firms that invested in OpenAI and Anthropic also declined or didn’t respond to requests for comment about why they decided to back both. A few would speak only on the condition of anonymity to avoid jeopardizing industry relationships, and each called the dueling investment opportunities with OpenAI and Anthropic unlike any circumstance they had encountered before. Historically, venture capital firms have concentrated their bets on one company in an area of competition to avoid conflicts of interest , Stanford says. Companies sometimes share proprietary information with investors or lean on them for advice or governance, and having stakes in rivals invites awkward conversations. But the venture capital industry has evolved as funds have grown larger . Firms are backing larger numbers of startups, and the companies are staying private longer and raising more money than ever before. OpenAI and Anthropic each have raised well more than $100 billion at valuations approaching $1 trillion. So over the past decade, the line between different classes of investment firms have become increasingly blurred. About 30 of the overlapping Anthropic and OpenAI investors in the PitchBook data are identified as hedge funds, private equity firms, or wealth managers that commonly spread their bets. The rest are traditional angel or venture capital firms now following the same strategy. “Any single investor is going to own such a tiny portion of a company that conflicts are not as big of a concern,” Stanford says. They will be privy to less internal information and have diminished ability to influence a company’s trajectory. “Investors have traditionally wanted to invest in one or the other to make one the winner. These companies are growing so big, that split doesn’t really matter,” Stanford says. Several of the common investors have also invested in Elon Musk’s AI research lab, xAI. It was bought out this year by SpaceX, which is expected to hold its own IPO next week . The closest parallel to the AI investor cross-pollination may come from about a decade ago. Japanese telecom giant SoftBank invested billions of dollars in ride-hailing companies around the world, some of which had ambitions of competing against one another in certain countries. But in the US, while SoftBank backed Uber , it didn’t end up investing in Lyft , the main rival. ‘Pepsi and Coke’ A representative from one large investor says their firm expects its bets on OpenAI and Anthropic to both pay off because demand for AI technologies is widespread. Another describes their stake in one of the companies as too small to be viewed as conflicting with their larger ownership in the other. A venture capitalist, who has helped wealthy families across the US invest in funds that include Anthropic and OpenAI shares, describes AI as a transformational technology that will drive growth across all industries. “Why wouldn’t you want to be in both Pepsi and Coke?” he says. “It’s the same here.” Ankur Nagpal, general partner for USVC, which pools investments starting at as little as $500 from individuals into other funds, makes a similar argument. “Our goal is to create the best way for anyone to own a slice of the most valuable companies in the future,” he says. It's also possible that uncertainty over OpenAI’s unusual corporate structure , which for years explicitly limited the amount of returns investors could expect, could have motivated some funds to take stakes in Anthropic. And it's difficult to discount a fear of missing out. “In this case, some VCs are getting in because they do not want to miss the next big thing,” says University of Chicago economist Steve Kaplan. For at least one investor, the overlap was unintended. The firm Madrona Ventures ended up with shares in both AI giants after one startup it invested in was bought by OpenAI and another was acquired by Anthropic. Inadvertent intersections could grow more common as rapid shifts in AI technology prompt startups to alter course more often. An investor might bet on a company pursuing one vision, only to find it suddenly tackling a business that butts up against another investment, PitchBook’s Stanford says. A handful of big venture capital firms have supported only one of the big AI labs, including OpenAI backers Khosla Ventures and Thrive Capital. Menlo Ventures and General Catalyst, meanwhile, only put their money behind Anthropic, according to the PitchBook data. General Catalyst declined to comment. Khosla didn't respond to requests for comment. Matt Murphy, partner at Menlo Ventures, tells WIRED that the firm goes “all in” to support portfolio companies and doesn't believe in supporting direct competitors. “There can be nuance in some markets, where two companies may appear adjacent but are ultimately headed in very different directions,” he says. “But we did no
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