오픈AI, 자사 AI 생성 이미지 식별 기능 강화

With AI image generators widely available online and more sophisticated than ever, it's never been harder to tell if an image is authentic. But on Tuesday, OpenAI announced two new measures to help fight the problem. The company has committed to an open standard called C2PA, which adds a clear signal in metadata that an image was generated by AI. OpenAI is also partnering with Google to include an invisible watermark called SynthID, which will be harder to detect, but also harder to erase if bad actors try to cover their tracks. The new protections only apply to images generated by OpenAI products, so they won't affect the flood of imagery coming from less reputable AI tools; they can help ensure that OpenAI isn't part of the problem. OpenAI is also previewing a public verification tool that will check for both signals, allowing users to easily test whether an image was generated using AI. Initially, the tool will only extend to images generated by OpenAI products; the company hopes to expand it to cover other tools over time. Founded in 2021, the Coalition for Content Provenance and Authenticity (C2PA) is a non-profit dedicated to mitigating the harmful effects of AI imagery on public discourse. The C2PA standard has been adopted by a range of Google products, but adoption remains inconsistent across the industry. Because the C2PA signal is clearly accessible in the metadata of each file, it can be manipulated, and is most useful among trusted users. SynthID is a newer effort designed to be a more robust measure to meddling. Developed by Google, the SynthID watermark is designed to persist even when bad actors attempt to remove it, either through screenshots, resizing or digital manipulation. The two systems are meant to complement each other, with each addressing the other's weaknesses. "Watermarking can be more durable through transformations like screenshots, while metadata can provide more information than a watermark alone," OpenAI noted in its announcement. "Together, they make provenance more resilient than either layer would be on its own." Topics AI , c2pa , deepfake , Google , OpenAI , provenance , synthid When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Russell Brandom AI Editor Russell Brandom has been covering the tech industry since 2012, with a focus on platform policy and emerging technologies. He previously worked at The Verge and Rest of World, and has written for Wired, The Awl and MIT's Technology Review. He can be reached at russell.brandom@techcrunch.com or on Signal at 412-401-5489. View Bio May 27 Athens, Greece StrictlyVC Athens is up next. Hear unfiltered insights straight from Europe’s tech leaders and connect with the people shaping what’s ahead. Lock in your spot before it’s gone. REGISTER NOW Most Popular Elon Musk has lost his lawsuit against Sam Altman and OpenAI Tim Fernholz Users turn to jailbreaking their older Kindles as Amazon ends support Lauren Forristal OpenAI launches ChatGPT for personal finance, will let you connect bank accounts Ivan Mehta US orders travelers on Air Force One to throw away gifts, pins, and burner phones after China trip Lorenzo Franceschi-Bicchierai OpenAI is reportedly preparing legal action against Apple; it wouldn't be the first partner to feel burned Connie Loizos How to turn off Instagram's new Instants feature and retract photos you accidentally shared Aisha Malik Musk’s xAI is running nearly 50 gas turbines unchecked at its Mississippi data center Tim De Chant