AI 거품 붕괴, 우리는 아직 모를 뿐이다

ai and ml The AI bubble is already popping; we just don't know it yet Weird times in earnings-land, and we're talking about it on The Reg's home grown podcast Brandon Vigliarolo Brandon Vigliarolo GOVERNMENT AND IT NEWS REPORTER Published mon 3 Aug 2026 // 12:53 UTC KETTLE Big tech's Q2 earnings have been pouring in over the last two weeks, and it looks like stock market investors are taking a pin to the AI bubble. You can listen to the latest episode of The Kettle right here on this page, as well as on Spotif y , Apple Music, or YouTube , where you can subscribe to get notified about the latest episode. Between eye-watering capex expenses, shrinking free cash flow, and worries about chip availability, things are starting to look tight. El Reg editor-in-chief Matt Rosoff and systems editor Tobias Mann join host Brandon Vigliarolo for this episode of The Kettle to discuss what the numbers mean and how things pan out. REG AD Most importantly for Reg readers, they also offer advice on what IT teams should do in such a volatile market. Hint: It doesn't involve going all in on frontier lab products across the enterprise. REG AD A lightly edited transcript is included below: Brandon (00:01) Welcome back to The Register Kettle. I'm Brandon Vigliarolo, and this week it's all about what the latest quarter of tech earnings are telling us about that AI bubble. With me this week is our editor-in-chief Matt Rosoff and Systems Editor Tobias Mann to pick apart this haystack of earnings news to look for the bubble popping needle that might be hiding within. Guys, thanks for coming on. Matt Rosoff (00:22) Thank you. Tobias Mann (00:23) Good to be here. Brandon (00:24) REG AD It's been a mess of up and down earnings from big tech this quarter, as reported in the past week. Not all of it seems bad, but despite that, a lot of investors seem pretty worried about the state of things. Matt, you've been watching this closely. Can you break this down and give us an understanding of what the numbers mean for both investors and the state of AI? Matt Rosoff (00:46) It seems as if we are in what often happens toward the final phases of a speculative time in the markets, what might be called a bubble, which is characterized by absolutely wild, insane swings in stock prices. These are not penny stocks; these are humongous massive cap tech stocks. Apple is down 10% today simply because they warned that their next quarter might not be as good as expected because memory and other component prices are so high. You have IBM losing more value in a single day after its last earnings warning than it had lost since Black Monday 1987. You have these massive tech stocks, which represent most of the value of the stock market, acting like penny stocks, and that tends not to be a great sign. That's usually when investors don't know what to make of the current state of things and are trying desperately to figure out where to put their money. There's a lot of tea leaf reading. It has varied widely. Meta, investors didn't like what Meta was saying . Their cash flow decreased dramatically because of the capex spending they're doing to build new data centers. Everybody freaked out on that and there was a big sell-off. Brandon (02:29) It was a massive cap swing, right? They're under a billion dollars in free cash flow. They had $8.5 billion last year at this time. I mean, that's huge. Matt Rosoff (02:37) Yeah, and this is all data centers to build out something to do with AI. I think probably in the end, Mark Zuckerberg at Meta has figured they will build as much as they can now, and the AI will help target ads and help their core business enough that it'll be worth it, and they can rent out whatever excess capacity they have in the future. But that is speculation. Brandon (03:06) REG AD Right. Matt Rosoff (03:06) Point being, this is a situation where a lot of investors seem to be reading tea leaves. Amazon is up 15% today. Same story there: their capex and estimates went up. But because AWS grew faster than expected and because investors were looking at Amazon Web Services and their core business, they decided Amazon is doing the smart thing by investing in AI. If you read Corey Quinn, an analyst who writes for us about AWS – his main job is helping customers figure out AWS licensing and pricing – he dug into the earnings and part of what investors liked was AWS margins, but some of that margin was created by hedging on energy prices. It's very obtuse. All the big companies do these kinds of things; their treasury departments are always figuring out how to play games and maximize. It's perfectly legal and not fraud, or anything close to that, but it's not the core business. You have to back out this one-time energy price hedging strategy that worked to their advantage. Then you see that their margins are right where they were expected to be. Brandon (04:33) Right. And I think he even mentioned that they said in that earnings call that they don't expect that to have the same bump in Q3; it's not going to be there next quarter. Matt Rosoff (04:43) And yet investors are throwing money into Amazon, which is up 15% today. It's bonkers. The big chip stocks had huge crashes earlier this month. There was a hedge fund, Situational Awareness created by a young hedge fund manager who worked for FTX, which you'll remember was Sam Bankman-Fried's crypto company that imploded after fraud charges. He created this hedge fund... Brandon (05:21) Now it's imploding. Matt Rosoff (05:22) It's imploding. The take is that he's a decent stock picker but didn't hedge properly and was way over-leveraged. So $45 billion turns into $10 billion. These are the kinds of things you see as a bubble starts to burst. I've seen a lot of memes on the AI forums I follow, many in the AI community say "AGI is already here, we just don't realize it yet." I would counter that "the AI bubble pop is already here, we just don't realize it yet." Brandon (06:01) Speaking of Corey's story, I was digging into that earlier today and was struck by things he pointed out. Aside from the margin bit, he mentioned how AWS discussed their chip business, which Tobias knows doesn't really sell any chips, they actually conflated their chip revenue with EC2 instance revenue. The same thing happened with their massive investment in Anthropic. They accounted for $53.4 billion due to deals with Anthropic last quarter. He said if you follow one Anthropic dollar through the earnings release, it's counted in AI business revenue, chips business, and AWS segment revenue. He said all this massaging and padding is in service of the massive capital expenditures that Amazon and other companies are undertaking. Another quote I thought was telling: "The demand underwriting two hundred and twenty billion in capex is concentrated today in a handful of AI labs, one of which Amazon happens to own a meaningful piece of, when the broader menterprise adoption wave remains a forecast. Matt Rosoff (07:25) Exactly. Brandon (07:26) As I'm reading this, by the end of that story, I was struck with the question: is this entire quarter of earnings just an industry trying to pump air into this thing to stave off a collapse? Matt Rosoff (07:44) I don't know if it's so much trying to pump air as it is the bet that has been made, and they are continuing to make this bet because it would be too risky to pull out. Tobias Mann (07:58) It's like the sunk cost fallacy. Brandon (08:01) Say it again, Tobias. Tobias Mann (08:02) It's like the sunk cost fallacy. They're too deep in at this point to climb out. Brandon (08:04) Yeah, that might be more the case than pumping air in. Tobias Mann (08:09) There's not much they can do other than keep putting money into this. Imagine if next quarter Amazon stopped and said they were not going to spend any more money on capex for this; imagine how the market would react. Brandon (08:27) Yeah, probably not well. Matt Rosoff (08:29) Right. And the fundamental