메타, 왓츠앱 AI 채팅에 '시크릿 모드' 도입

Meta on Wednesday said it is adding the ability to start "incognito" conversations with its Meta AI chatbot within WhatsApp. These conversations, the company said, will be processed in a secure environment and can't be seen by anyone. Users can start an incognito session by tapping on a new icon in one-on-one chats with Meta AI. The company said the feature will also be available on the standalone Meta AI app as well. Incognito chats will roll out to WhatsApp and the Meta AI app over the next few months. Loading the player… Meta said these incognito conversations are not saved, and messages will disappear by default once you close the chat. The session will also end if you close the app or lock your phone, and Meta AI will lose the context of that particular conversation, the company said. "People are starting to use AI for everything, including some of their most private thoughts, whether that's tackling financial or health questions, or for advice on how to respond to a tricky message from a friend or a colleague. We think it's really important to give people the ability to ask these questions as privately as possible," Alice Newton-Rex, VP of Product at WhatsApp, told TechCrunch over a call. The company has been laying down the groundwork for secure AI chats on WhatsApp for a while now. Last year, it detailed its private processing infrastructure that would let it build AI features without breaking end-to-end encryption . Since then, WhatsApp has added features like AI-powered summaries of messages that use this architecture. Newton-Rex said Meta used smaller models to power its previous features, but the new incognito chat uses its latest Muse Spark model , which was released last month. The company is already working on its next feature that taps its private processing infra. Called Side Chat, it will let users invoke Meta AI within chats to ask questions and get answers privately without notifying or showing it to other people in the chat. Currently, you need to tag a message and ask a question to the AI assistant to get an answer that other participants in the chat can see. If you privately need to ask a question, you have to paste the text in a separate chat window. ChatGPT and Claude offer incognito modes, too, and companies like DuckDuckGo and Proton have launched their own privacy-first chatbots. Meta's move towards private AI chats comes at a key time. Last month, Reuters cited lawyers who opined that users' conversations with an AI chatbot could be used against them in litigation. Topics AI , Apps , Meta , meta ai , WhatsApp When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Ivan Mehta Ivan covers global consumer tech developments at TechCrunch. He is based out of India and has previously worked at publications including Huffington Post and The Next Web. You can contact or verify outreach from Ivan by emailing im@ivanmehta.com or via encrypted message at ivan.42 on Signal. View Bio May 27 Athens, Greece StrictlyVC Athens is up next. Hear unfiltered insights straight from Europe’s tech leaders and connect with the people shaping what’s ahead. Lock in your spot before it’s gone. REGISTER NOW Most Popular Fintech startup Parker files for bankruptcy Anthony Ha Laid-off Oracle workers tried to negotiate better severance. Oracle said no. Julie Bort San Francisco's housing market has lost its mind Connie Loizos US defense contractor who sold hacking tools to Russian broker ordered to pay $10M to former employers Lorenzo Franceschi-Bicchierai Hackers deface school login pages after claiming another Instructure hack Lorenzo Franceschi-Bicchierai Zack Whittaker Google unveils Whoop-like screenless Fitbit Air Aisha Malik Five architects of the AI economy explain where the wheels are coming off Connie Loizos