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TechCrunch AI 45일 전

AI가 언론을 심판한다? 내부고발자 위협하는 스타트업

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핵심 요약

피터 틸의 투자를 받은 스타트업 '오브젝션(Objection)'이 AI를 활용해 기사의 진실성을 평가하고 언론인을 심판하는 서비스를 출시했습니다. 누구나 2,000달러를 내면 기사에 대한 조사를 요청할 수 있지만, 익명 출처를 낮게 평가하는 시스템으로 인해 내부고발자 보호와 공론화에 악영향을 미칠 수 있다는 비판을 받고 있습니다.

번역된 본문

미디어 기업 가우커(Gawker)를 파산으로 몰고 간 소송을 이끌었던 아론 디수자(Aron D’Souza)는 미국 언론 시스템에 근본적인 문제가 있다는 것을 깨달았습니다. 그는 언론 보도로 인해 피해를 입었다고 느끼는 사람들이 이에 맞서 싸울 수 있는 방법이 거의 없다고 지적했습니다. 그가 제시한 해결책은 소프트웨어입니다. 디수자는 자신의 최신 스타트업인 '오브젝션(Objection)'이 AI를 활용해 저널리즘의 진실성을 판결하는 것을 목표로 한다고 밝혔습니다. 단 2,000달러의 비용을 지불하면 누구나 기사에 이의를 제기할 수 있으며, 이는 해당 기사의 주장에 대한 공개 조사를 촉발합니다. (디수자는 또한 성능 향상 약물을 허용하는 올림픽 형식의 대회인 '인핸스드 게임(Enhanced Games)'의 설립자이기도 하며, 이 대회는 다음 달 라스베이거스에서 데뷔할 예정입니다.)

오브젝션은 수요일, 피터 틸(Peter Thiel)과 발라지 스리니바산(Balaji Srinivasan), 그리고 벤처캐피탈 기업인 소셜 임팩트 캐피탈(Social Impact Capital) 및 오프 피스트 캐피탈(Off Piste Capital)으로부터 '수백만 달러' 규모의 시드 투자를 유치하며 출범했습니다. 개인의 프라이버시 권리를 방어한다는 명목으로 가우커 소송에 자금을 지원했던 틸은 오랫동안 언론에 대해 비판적인 입장이었습니다. 디수자는 수십 년간 무너진 언론(제4의 권력)에 대한 신뢰를 회복하는 것이 자신의 목표라고 주장합니다.

하지만 언론 변호사들을 포함한 비판자들은 오브젝션이 권력 있는 기관을 감시하는 취재와 보도를 더욱 어렵게 만들 수 있다고 경고합니다. 특히 해당 취재가 기밀 정보원에 의존할 경우 그 위험성은 더 큽니다. 익명의 정보원은 부패 및 기업의 비리를 파헤치는 주요 취재에서 핵심적인 역할을 해왔습니다. 이들은 중요한 정보를 공유했다는 이유로 직장을 잃거나 다른 형태의 보복에 직면할 위험이 있는 사람들입니다. 이 정보원들이 신뢰할 수 있고 순수한 악의로 행동하는 것이 아니라는 것을 확인하고, 그들이 제공한 정보를 검증하는 것은 기자의 출판사 편집자, 동료, 변호사들과 함께하는 기자의 역할입니다.

하지만 이는 디수자에게는 충분하지 않았습니다. 그는 "독립적으로 검증되지 않은 완전한 익명의 정보원을 사용하는 것"이 오브젝션 플랫폼에서 증거 및 신뢰도 점수를 낮추는 결과를 낳을 것이라고 말했습니다. 이 플랫폼의 평가 기준에 따르면 규제 당국 제출 서류나 공식 이메일과 같은 1차 기록이 가장 큰 비중을 차지하는 반면, 익명의 내부고발자 주장은 거의 최하위에 위치합니다. 이러한 입력 데이터는 프리랜서 팀(전직 법 집행관 및 탐사보도 기자)이 일부 수집하며, 최종적으로 오브젝션이 말하는 '아너 인덱스(Honor Index)'에 입력됩니다. 이는 기자의 진실성, 정확성, 과거 이력을 반영하는 수치화된 점수라고 회사는 설명합니다.

디수자는 테크크런치와의 단독 인터뷰에서 "정보원의 정보를 보호하는 것은 중요한 이야기를 전하는 데 필수적인 방법이지만, 여기에는 중요한 권력의 비대칭이 존재한다"며 "취재 대상은 보도되고 나서도 정보원을 비판할 방법이 없다"고 말했습니다.

그의 해결책은 기자들에게 진퇴양난의 선택지를 제시합니다. '고품질의 보도인지'를 결정하기 위해 오브젝션의 '암호화 해시(Cryptographic hash)'에 민감한 정보원 데이터를 넘기든가, 아니면 큰 개인적 위험을 무릅쓰고 중요한 정보를 공유하는 정보원을 보호한 대가로 감점을 받아야 합니다. 전문가들은 오브젝션과 같은 기술이 확산되면 내부고발을 위축시킬 수 있다고 지적합니다. 미네소타 대학교의 언론법 및 윤리학 교수인 제인 커틀리(Jane Kirtley) 변호사는 오브젝션이 언론에 대한 대중의 신뢰를 악화시키는 일련의 공격 패턴에 부합한다고 말합니다. 그녀는 "만약 이면에 깔린 의도가 '언론이 또 거짓말을 하고 있다는 또 하나의 증거를 보여주겠다'는 것이라면...

원문 보기
원문 보기 (영어)
After helping lead the lawsuit that bankrupted media firm Gawker, Aron D’Souza says he saw something broken in the American media system: people who felt harmed by coverage had little recourse to fight back. His solution is software. D’Souza says his latest startup, Objection , aims to use AI to adjudicate the truth of journalism. And for the price of $2,000, anyone can pay to challenge a story, triggering a public investigation into its claims. (D'Souza is also the founder of the Enhanced Games , an Olympics-style competition that allows performance-enhancing drugs and is set to debut in Las Vegas next month.) Objection launched on Wednesday with “multiple millions” in seed funding from Peter Thiel and Balaji Srinivasan, as well as VC firms Social Impact Capital and Off Piste Capital. Thiel, who funded the Gawker lawsuit partly in defense of the individual right to privacy, has long been critical of the media. D’Souza says his goal is to restore trust in the Fourth Estate, which he argues has collapsed over decades. Critics, including media lawyers, warn Objection could make it harder to publish the kind of reporting that holds powerful institutions to account, particularly if that reporting relies on confidential sources. Anonymous sources have played a key role in major award-winning investigations into corruption and corporate wrongdoing. These are often people who are at risk of losing their jobs or facing other retaliation for sharing important information. It’s the journalist’s job — alongside their publication’s editors, peers, and lawyers — to ensure that those sources are reliable and not acting out of pure malice, and to verify the information they provide. But that’s not enough for D’Souza, who said "using a fully anonymized source who hasn’t been independently verified" would lead to a lower evidence and trust score on Objection. Under the platform’s rubric, primary records like regulatory filings and official emails carry the most weight, while anonymous whistleblower claims are ranked near the bottom. Those inputs are collected in part by a team of freelancers — former law enforcement agents and investigative journalists — and are ultimately fed into what Objection calls an “Honor Index,” a numerical score the company says reflects a reporter’s integrity, accuracy, and track record. “Protecting a source’s information is a vital way of telling an important story, but there’s an important power asymmetry there,” D’Souza told TechCrunch in an exclusive interview. “The subject gets reported upon, but then there’s no way to critique the source.” Techcrunch event Meet your next investor or portfolio startup at Disrupt Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410. Meet your next investor or portfolio startup at Disrupt Your next round. Your next hire. Your next breakout opportunity. Find it at TechCrunch Disrupt 2026, where 10,000+ founders, investors, and tech leaders gather for three days of 250+ tactical sessions, powerful introductions, and market-defining innovation. Register now to save up to $410. San Francisco, CA | October 13-15, 2026 REGISTER NOW His solution presents a lose-lose for journalists: either divulge sensitive source information to Objection’s “cryptographic hash” that determines “if it’s high quality reporting,” or face demerits for protecting sources who share important information at great personal risk. If technology like Objection takes off, it could chill whistleblowing, experts argue. Jane Kirtley, a lawyer and professor of media law and ethics at the University of Minnesota, says Objection fits into a long pattern of attacks that erode public trust in the press. “If the underlying theme is, ‘Here’s yet another example of how the news media are lying to you,’ that’s one more chink in the armor to help destroy public confidence in independent journalism,” she said, adding that clearly journalists need to do their part to be as transparent as possible in their reporting. Kirtley pointed to existing journalistic standards, like the Society of Professional Journalists’ Code of Ethics, which advises reporters to use anonymous sources only when there is no other way to obtain the information. She also cited longstanding industry practices like peer criticism and internal editorial review as built-in accountability methods. More broadly, she questioned whether Silicon Valley entrepreneurs who are not steeped in journalistic traditions are equipped to evaluate what serves the public interest. D’Souza says Objection is not an attempt to silence whistleblowers: "It’s an attempt to fact-check; it’s the same as [X’s] Community Notes. The wisdom of the crowd plus the power of technology to create new methods of truth-telling." When asked if Objection could make it harder for media to publish important stories holding power to account, he said "If it raises the standards of transparency and trust, that's a good thing." He calls Objection a “trustless system” with transparent methodology that relies on a jury of large language models from OpenAI, Anthropic, xAI, Mistral, and Google, prompted to act as average readers and evaluate evidence claim by claim. The company’s chief technologist, ex-NASA and SpaceX engineer Kyle Grant-Talbot, leads the technical development on the platform, which D’Souza says is designed to apply scientific rigor to disputes over facts. The proposal comes as AI systems themselves face scrutiny over bias, hallucinations, and transparency — all of which could complicate their use as arbiters of truth. While Objection can be applied to any published content, including podcasts and social media, D’Souza’s focus remains largely on legacy and written media outlets. “Each objection is limited to a single factual allegation,” D’Souza said in a follow-up email. “This means that even where reporting is long and complex, an objection will be limited to a narrow factual issue within it. A user may choose to file multiple objections to different parts of the same article, but these will all proceed independently of each other.” Objections cost $2,000, a steep price for most Americans, but relatively minor for wealthy individuals or corporations that might otherwise turn to the courts. D’Souza said he expects the platform to serve people who feel misrepresented in the media. But critics note that those who are most able to use Objection are likely to be the same powerful actors who already have other avenues to push back. “The fact that this is a pay-to-play kind of system… tells me that they are less concerned about providing helpful information for the general public and much more concerned with giving the already powerful a means to basically browbeat their journalistic opponents,” said Kirtley. First Amendment and defamation lawyer Chris Mattei was even more blunt, saying the platform “seems like a high-tech protection racket for the rich and powerful.” “At a time when so many try to obscure the truth, we should be encouraging whistleblowers with knowledge of wrongdoing,” said Mattei, who is a leading litigator. “The purpose of this company seems to be the opposite.” The system also only evaluates evidence submitted to it, including party submissions and material gathered by its investigators, raising questions about how it handles incomplete or undisclosed information, which is common in investigative reporting. When asked how he would prevent misuse, such as companies targeting unfavorable coverage or the system itself lacking sensitive evidence, D’Souza said journalists can submit their own evidence to protect their reputations. That effectively requires reporters to participate in a system they didn’t opt into, one that could further put their credibility on the line.