애플, 아이폰 사진이 AI 조작이 아님을 증명하는 신기능 발표

In a world awash in AI slop, Apple wants you to trust what gets captured on its iPhones. The company announced Wednesday during its Surprise and Shine event that it is introducing Apple Reference Image, a feature it says can prove whether an image taken with the iPhone 18 Pro is authentic. “This is vital for photojournalists and photographers,” the company said. When a photo is taken, the main camera sensor also captures signed sensor data which Apple’s Private Cloud Compute service then turns into an “unalterable image” viewable in the Photos app. The reference image can then be compared with other versions of the photo to determine whether any changes have been made. Apple likens the reference image to a “digital negative.” While reference images will initially be viewable only in the Photos app initially, the company is making APIs available to developers so they can integrate the feature into their own apps. Apple also said it will support the SynthID standard to help people determine whether images were created or altered with AI. Topics AI , Apple , iPhone When you purchase through links in our articles, we may earn a small commission . This doesn’t affect our editorial independence. Tim De Chant Senior Reporter, Climate Tim De Chant is a senior climate reporter at TechCrunch. He has written for a wide range of publications, including Wired magazine, the Chicago Tribune, Ars Technica, The Wire China, and NOVA Next, where he was founding editor. De Chant is also a lecturer in MIT’s Graduate Program in Science Writing, and he was awarded a Knight Science Journalism Fellowship at MIT in 2018, during which time he studied climate technologies and explored new business models for journalism. He received his PhD in environmental science, policy, and management from the University of California, Berkeley, and his BA degree in environmental studies, English, and biology from St. Olaf College. You can contact or verify outreach from Tim by emailing tim.dechant@techcrunch.com . View Bio October 13 - 15 San Francisco Don't miss out . The startup community will gather to answer a pivotal question: How do you build sustainably in the AI era? REGISTER NOW Most Popular OpenAI fought dirty on career-making math problem, says NYU mathematician Russell Brandom A secret new Elizabeth Holmes documentary stuns Telluride Connie Loizos TechCrunch Mobility: Tesla Cybercab hits the road — and a snag Kirsten Korosec Hikers rescued after using Google Gemini for planning Anthony Ha Feds launch investigation into Tesla's Cybercab deployment Sean O'Kane Kirsten Korosec Tesla is asking people if they want to buy and run Cybercab fleets Kirsten Korosec OpenAI launches Astra, its powerful (and controversial) new model Lucas Ropek